Palace Museum adopts modern approaches to promote traditional culture

          Source: Xinhua| 2018-11-18 12:26:44|Editor: Yang Yi
          Video PlayerClose

          BEIJING, Nov. 18 (Xinhua) -- The Palace Museum has taken new approaches, such as a TV show, music and games, to promote its cultural relics and Chinese traditional culture.

          A TV show, co-produced by the museum and Beijing TV and first released on Nov. 9, received 8.3 out of 10 points on Chinese video rating platform Douban.

          It is reportedly the first time the Palace Museum has produced a TV show.

          The show features popular actors and actresses, led by cultural relics and history experts, in exploring the Forbidden City, visiting cultural relics and learning traditional culture and historical events behind the scenes.

          They also, with the help of designers and design major students, propose the creation of cultural and creative products featuring Palace Museum elements, such as bracelets, purses, pens and fans, that appeal to the younger generation.

          In addition to the TV program, the Palace Museum is also exploring other means of promotion.

          It has been co-organizing a music competition with China's internet giant Tencent since July, inviting composers and signers to produce songs, drawing inspiration from the museum's 10 ancient masterpiece paintings.

          The theme song of the event is based on the painting "a Panorama of Rivers and Mountains". The song's music video received over 34 million online views on just the first day of release.

          The museum has also partnered with Tencent in terms of game production, with Forbidden City-themed features for the game having so far received around 40 million downloads.

          Curator of the Palace Museum Shan Jixiang said such new approaches to combine the museum's treasures with music and technologies are expected to stimulate the creativity of the younger generation, injecting new vitality into the Chinese nation's traditional culture.

          TOP STORIES
          EDITOR’S CHOICE
          MOST VIEWED
          EXPLORE XINHUANET
          010020070750000000000000011100001376151341
          无码人妻一区二区三区四区av_亚洲精品911在线永久观看_精品一区二区国产在线观看_日韩不卡一区二区视频在线

                  亚洲AV成人一区二区三区高清 | 亚洲另类欧美日本一区 | 色婷婷久久久swag精品 | 亚洲最大福利视频网站。 | 中文国产日韩欧美二视频 | 日本看片视频区一区二 |